Lead the Narrative. Shape Influence. Drive National Impact.

Admission is open for Fall 2026

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For more information about master’s degree programs and scholarships offered, the application procedure, or to receive brochures, please complete the form below:

Master of Arts in Communication (Strategic Public Relations)

College of Communication and Media Sciences

The Master of Arts in Communication (Strategic Public Relations) equips students with the skills to lead communication initiatives that shape public perception, manage organizational reputation, and drive informed decision-making. The program combines strategic thinking, ethical practice, and hands-on learning through real-world projects, case studies, and industry collaborations, preparing graduates to excel in corporate, government, media, and consulting sectors. With an emphasis on digital and social media, multicultural engagement, and national priorities such as UAE Vision 2031, this program develops versatile communicators ready to influence public opinion, navigate complex media landscapes, and contribute to national growth and innovation.

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Get in Touch

For more information about master’s degree programs and scholarships offered, the application procedure, or to receive brochures, please complete the form below:

Cultivating Excellence, Enriching the Future

Key Facts

Program Duration

3 Semesters (On Average)

Location

Abu Dhabi

Language of Instruction

English

Credit Hours

36

Cost Per Credit Hour

AED 2,667

Application Deadline

3 August 2026

Key Facts

Program Structure and Content

Required Program Courses

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For more information about master’s degree programs and scholarships offered, the application procedure, or to receive brochures, please complete the form below:

36 Credit Hours Required

COM601 Foundations of Communication Studies

COM604 Cross Cultural Communication

COM606 Understanding Consumer Trends

COM602 Communication Research Methods

COM607 Social and Digital Media Strategies

COM623 Event and Festival Planning and Promotion

COM613 Corporate Social Responsibility and Ethics

SPC612 Strategic Public Relations

SPC614 Internal Communications

SPC615 Crisis and Risk Management Communication

COM650 Applied Research Seminar

COM651 Capstone Research Seminar

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Download the Study Plan

Please provide us with your details to download the study plan.

Meet the Program Conveners

Dr Nadia Rahman

Associate Professor

Chair, Department of Communication

College of Communication and Media Sciences

Dr Mohammad Alazaizeh

Associate Professor

Graduate Program Coordinator

College of Communication and Media Sciences

What Will You Learn?

Upon successful completion of the program, you will be able to:

What Will You Learn?

Upon successful completion of the program, you will be able to:

Who Should Pursue a Master of Arts in Communication (Strategic Public Relations)?

Job seekers with bachelor's degrees who want to enter the workforce after graduation.

Mid-career professionals who want to make a career change, use the degree for career advancement, enhance their skills in their current positions or pursue a doctoral degree.

Admission

Admission is open to males and females of all nationalities.

An earned bachelor’s degree from an accredited university recognized by the UAE Ministry of Higher Education and Scientific Research with a cumulative grade point average (CGPA) of 3.0 (or 2.5 for conditional admission) or higher on a 4.0 point scale or equivalent.

English language proficiency:

A TOEFL score of 213 CBT, 79 iBT (or 197 CBT, 71 iBT for conditional admission), or

An IELTS (Academic) overall band score of not less than 6.0 (or 5.5 for conditional admission), or

Evidence that the applicant is a native speaker of English who has completed his/her undergraduate education in an English medium institution in a country where English is the official language.

Applicants do not need an educational background or professional experience in the field of communication.

Career Paths

Graduates are ready to lead impactful roles across diverse sectors, including corporate, government and public affairs, non-profit, healthcare, technology and startups, media and entertainment, financial services, travel and hospitality, education, energy, and sustainability. Key career opportunities include:

Corporate and Government: Corporate Communications, Government Relations, Financial Communication, Public Affairs

Media and Digital: Media Relations, Digital Communication, Writing and Publishing

Marketing and Branding: Marketing and Advertising, Fundraising, Stakeholder Engagement

Events and Strategy: Meetings and Events Planning, Crisis Communication, Strategic Communication Leadership

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Zayed University

Your Path to Leading with Vision and Communicating with Purpose

Master Strategic Communication

Develop the skills to plan and execute communication strategies across corporate, government, media, and consulting sectors, while mastering crisis management, stakeholder engagement, and digital/social media.

Industry-Relevant Training and Research Expertise

Engage in real-world projects, case studies, and simulations, and apply research-driven strategies to strengthen national branding, digital media, and international influence.

Unlock Leadership and Career Growth

Access leadership roles in government and corporate communication while building cross-cultural communication, strategic messaging, data-driven storytelling, and professional writing and presentation skills for versatile career success.

Graduate Blog