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For more information about master’s degree programs and scholarships offered, the application procedure, or to receive brochures, please complete the form below:

Prepare your communication career to serve the public and influence the future of strategic and tourism communication.

Admission is open for Spring 2023

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Master of Arts in Communication

College of Communication and Media Sciences

Become a professional communicator and contribute to the nation building efforts of the United Arab Emirates and its important industry sectors. By mastering the crafts of written, oral and visual communication, you will learn how to effectively take your innovative ideas, strategic insights, and creative solutions to both internal and external audiences.

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Key Facts

Program Duration

3 Semesters (On Average)

Location

Abu Dhabi and Dubai

Language of Instruction

English

Credit Hours

30

Cost Per Credit Hour

AED 2,667

Application Deadline

12 December 2022

Key Facts

Program Structure and Content

Core Courses
Study Option Courses

Seven core courses provide the foundation for discipline knowledge.

COM601 Foundations of Communication Studies

COM604 Cross Cultural Communication

COM606 Understanding Consumer Trends

COM602 Communication Research Methods

COM607 Social and Digital Media Strategies

COM623 Event and Festival Planning and Promotion

COM613 Corporate Social Responsibility and Ethics

Starting in the second semester, five courses that include an applied research seminar and capstone research project deliver advanced topics tailored toward theory development and industry application. Students may specialize in one of two professionally oriented study options: Strategic Public Relations or Tourism and Cultural Communication.

Strategic Public Relations

Gain extensive knowledge and understanding of strategic communication and how to think strategically in a global context. Acquire key skills and competencies to effectively manage organizational aspects of communication.

SPC612 Strategic Public Relations

SPC614 Internal Communications

SPC615 Crisis and Risk Management Communication

COM650 Applied Research Seminar

COM651 Capstone Research Seminar

Tourism and Cultural Communication

Gain extensive knowledge and understanding of the tourism sector and how to apply strategic decision-making in a global context. Acquire key skills and competencies in effectively planning and managing tourism activities, and culture related aspects of communication.

TCC621 Strategic Planning and Development

TCC622 Tourism Communication

TCC625 Tourism in the UAE and MENA Region

COM650 Applied Research Seminar

COM651 Capstone Research Project

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Meet the Program Conveners

Dr. Russell B. Williams

Professor

Chair, Communication Department

College of Communication and Media Sciences

Dr. Filareti Kotsi

Professor

Graduate Program Coordinator

College of Communication and Media Sciences

What Will You Learn?

Upon successful completion of this program, you will be able to:

Articulate a mastery of specialized knowledge in functional theories of communication.

Develop advanced skills to conduct research, evaluate information and formulate insights appropriate to the communication contexts in which they apply.

Apply professional knowledge in problem-solving that enables critical analysis, planning, implementation, and evaluation of comprehensive communication strategies.

Independently conceive and produce creative and innovative communications content suitable for a variety of audiences and in a variety of media forms.

Communicate complex information effectively and deliver professional presentations in written, verbal, digital and integrated formats.

Critically apply professional and ethical principles in pursuit and presentation of accurate, fair and objective information.

Who Should Pursue a Master of Arts in Communication?

Job seekers with bachelor's degrees who want to enter the workforce after graduation.

Mid-career professionals who want to make a career change, use the degree for career advancement, enhance their skills in their current positions or pursue a doctoral degree.

Admission Requirements

Admission is open to males and females of all nationalities. Applicants must have earned a four-year baccalaureate degree with a CGPA of 3.0 (or 2.5 for conditional admission) or higher from an accredited university and demonstrate sufficient English proficiency to manage a challenging, fast-paced graduate program. While a Bachelor's degree in communication would be beneficial, this is not essential to gain entry to the Master of Arts in Communication program.

Career Opportunities

Strategic Public Relations

Career opportunities include communication roles in many types of organizations, including corporate enterprises, government agencies and non-profit groups. Nearly every industry has a need for skilled communicators. Employment opportunities are across various sectors of the economy such as business, construction, education, engineering, finance and economics, health care, insurance, media, oil and gas, real estate, telecommunications, travel, wholesale/retail, media, public services, etc. Typical roles include the following:

Corporate Communications

Media Relations

Sales

Fundraising

Public Affairs/Relations

Marketing and Advertising

Writing, Editing and Publishing

Meeting & Events Planning

Tourism and Cultural Communication

Career opportunities include communication roles in tourism, hospitality and event enterprises. Graduates are employed in government departments and tourism development agencies, and tourism industry sectors such as attractions, museums, transport, festivals, destinations and more.

Who Should Pursue a Master of Arts in Communication?

Job seekers with bachelor's degrees who want to enter the workforce after graduation.

Mid-career professionals who want to make a career change, use the degree for career advancement, enhance their skills in their current positions or pursue a doctoral degree.

Admission Requirements

Admission is open to males and females of all nationalities. Applicants must have earned a four-year baccalaureate degree with a CGPA of 3.0 (or 2.5 for conditional admission) or higher from an accredited university and demonstrate sufficient English proficiency to manage a challenging, fast-paced graduate program. While a Bachelor's degree in communication would be beneficial, this is not essential to gain entry to the Master of Arts in Communication program.

Career Opportunities

Strategic Public Relations

Career opportunities include communication roles in many types of organizations, including corporate enterprises, government agencies and non-profit groups. Nearly every industry has a need for skilled communicators. Employment opportunities are across various sectors of the economy such as business, construction, education, engineering, finance and economics, health care, insurance, media, oil and gas, real estate, telecommunications, travel, wholesale/retail, media, public services, etc. Typical roles include the following:

Corporate Communications

Media Relations

Sales

Fundraising

Public Affairs/Relations

Marketing and Advertising

Writing, Editing and Publishing

Meeting & Events Planning

Tourism and Cultural Communication

Career opportunities include communication roles in tourism, hospitality and event enterprises. Graduates are employed in government departments and tourism development agencies, and tourism industry sectors such as attractions, museums, transport, festivals, destinations and more.

9 Reasons Why You Should Choose Zayed University’s

College of Communication and Media Sciences

Legacy of the University

Zayed University proudly bears the name of the Founding Father of the UAE, the Late Sheikh Zayed bin Sultan Al Nahyan whose leadership legacies continue to guide and inspire the nation.

Accreditation and Recognition

National and international accreditation will guarantee you a globally recognized graduate degree.

Dynamic Campuses Located in Abu Dhabi and Dubai

Cutting-edge facilities and resources will enhance your study environment and education experience.

Research Expertise and Focus

Gaining specialist industry knowledge, skills and experience will empower your career goals.

Leading Academics in the Field

Internationally credentialed faculty will ensure the academic quality of your graduate program.

Superior Academic Support

Small interactive class sizes will support your learning environment.

Ambitious Alumnus Network

Networking with talented alumni will positively impact your future opportunities.

Transferable Skills Training

Learning essential skills in, i.e., cross-cultural communication, professional communication, writing and speaking to different audiences, strategic messaging, and storytelling with data and research will prepare you for exciting career opportunities in a growing industry.

Academic and Career Development Opportunities 

Gaining the knowledge, skills and experiences that meet your professional and personal development goals will help you manage your future career aspirations and decisions.

Why Should You Pursue a Master of Arts in Communication?

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Get in touch

For more information about master’s degree programs and scholarships offered, the application procedure, or to receive brochures, please complete the form below:

Learn More

Get in touch

For more information about master’s degree programs and scholarships offered, the application procedure, or to receive brochures, please complete the form below:

Discover Financial Support Options

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Deanship of Graduate Studies

Zayed University Abu Dhabi & Dubai, United Arab Emirates

Website

www.zu.ac.ae

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