Prepare your communication career to serve the public and influence the future of strategic and tourism communication.

Admission is open for Spring 2022

Master of Arts in Communication

College of Communication and Media Sciences

The program prepares students to become professional communicators who can contribute to the nation building efforts of the United Arab Emirates and its important industry sectors. Mastering the crafts of written, oral and visual communication, students learn how to effectively take their innovative ideas, strategic insights, and creative solutions to both internal and external audiences.

Why Choose a Master of Arts in Communication?

The UAE's economic growth is forecast to recover fully from the impact of the global Covid-19 pandemic. Considering the outbreak, organizational communication is more important than ever. It is an essential tool to achieve productivity and maintain strong working relationships. It has become particularly important given the pandemic has introduced the work-from-home model to employers and employees alike. Every sector needs effective communicators to support its mission internally and externally.

While many sectors have been affected as a result of Covid-19, media, tourism, and hospitality were sectors that took the hardest hits. Now, these sectors are expected to bounce back with force. The public relations (PR) sphere is exploding with action as brands push for their strategic communication to go digital. According to Asda'a BCW, a Dubai-based PR agency, it is estimated that by 2030, the PR industry will be worth $2 billion driven by the growth of global brands that emerge from this region. Jobs within the media and communications industry are set to grow by four per cent by 2028, resulting in around 27,600 new jobs, says research by Edarabia, a top education guide in the Middle East.

Communication in the tourism industry is also expected to grow rapidly. Known for its hospitable culture, the Gulf region, and the UAE, in particular, has always had strong growth in the tourism industry. According to global travel company Kuoni, the UAE has emerged as the 'world's most searched destination for tourism in 2021'. The UAE hospitality sector, having adjusted to new safety requirements, is ready to serve both domestic and international tourists.

With such anticipated growth, these industries now demand highly skilled communication leaders prepared for the changing world of strategic communication.

Several benefits come from earning a Master of Arts in Communication. These include:

  • Learning valuable skills and knowledge, i.e. cross-cultural communication, professional communication, writing and speaking to different audiences, strategic messaging, storytelling with data, research, etc.
  • Keeping pace with the latest trends and social and digital technologies in the field.
  • Being employment-ready in private, government, and non-profit sectors.
  • Exciting career opportunities in a growing industry.

What Will You Learn?

If you are looking to expand your expertise or thinking of a career change, the Master of Arts in Communication will help open doors and create opportunities, giving you a competitive edge. The program is a blend of coursework as well as research.

Seven core courses provide the foundation for discipline knowledge. Starting in the second semester, five courses that include an applied research seminar and capstone research project deliver advanced topics tailored toward theory development and industry application. Students may specialize in one of two professionally oriented study options: Strategic Public Relations or Tourism and Cultural Communication.

The study option in Strategic Public Relations is designed to provide students with the knowledge and understanding of strategic communication and emphasizes how to think strategically in a global context. Overall, students acquire key skills and competencies to effectively manage organizational aspects of communication.

The study option in Tourism and Cultural Communication is designed to provide students with extensive knowledge and understanding of the tourism sector and applies strategic decision-making in a global context. Overall, students acquire key skills and competencies in effectively planning and managing tourism activities and culture related aspects of communication.

Key Facts

Program Duration

3 Semesters (On Average)

Location

Abu Dhabi and Dubai

Language of Instruction

English

Credit Hours

36

Cost Per Credit Hour

AED 2,667

Application Deadline

6 December 2021

Who Should Pursue a Master of Arts in Communication Degree?

The program is ideal for job seekers with bachelor's degrees who want to enter the workforce after graduation. The program is also designed for mid-career professionals who want to make a career change, use the degree for career advancement, enhance their skills in their current positions or pursue a doctoral degree.

Admission Requirements

Admission is open to males and females of all nationalities. Applicants must have earned a four-year baccalaureate degree with a CGPA of 3.0 or higher from an accredited university and demonstrate sufficient English proficiency to manage a challenging, fast-paced graduate program. While a Bachelor's degree in communication would be beneficial, this is not essential to gain entry to the Master of Arts in Communication programme.

Career Opportunities

A master's degree is expected to help students climb the ladder in a Strategic Public Relations career. Opportunities include communication roles in corporate enterprises and government agencies and organisations. Graduates can work in corporate communication, public affairs, public relations, and marketing roles. Such employment can be across all industries such as healthcare, non-profit organisations, and every possible sector (banking, oil and gas, and construction, etc.).

Tourism and cultural communication graduates will be enabled to take advantage of the varied career prospects that include communication roles in tourism, hospitality and events enterprises. Graduates are employed in government departments and tourism development agencies, and any tourism industry sectors such as attractions, museums, transport, festivals, destinations and more.

Why Should You Choose Zayed University’s College of Communication and Media Sciences?

Legacy of Zayed University

Zayed University proudly bears the name of the Founding Father of the UAE, the Late Sheikh Zayed bin Sultan Al Nahyan whose leadership legacies continue to guide and inspire the nation.

Accreditation and Recognition

National and international accreditation will guarantee you a globally recognized graduate degree.

Dynamic Campuses Located in Abu Dhabi and Dubai

Cutting-edge facilities and resources will enhance your study environment and education experience.

Research Expertise and Focus

Gaining specialist industry knowledge, skills and experience will empower your career goals.

Leading Academics in the Field

Internationally credentialed faculty will ensure the academic quality of your graduate program.

Superior Academic Support

Small interactive class sizes will support your learning environment.

Ambitious Alumnus Network

Networking with talented alumni will positively impact your future opportunities.

Legacy of Zayed University

Zayed University proudly bears the name of the Founding Father of the UAE, the Late Sheikh Zayed bin Sultan Al Nahyan whose leadership legacies continue to guide and inspire the nation.

Accreditation and Recognition

National and international accreditation will guarantee you a globally recognized graduate degree.

Rich Curriculum

The combination of research-oriented and strong skill-based components will provide you with advanced theoretical knowledge and practice based learning that is focused on employability.

World-Class International Faculty

Internationally credentialed faculty will ensure the academic quality of your graduate program.

Superior Academic Support

Small interactive class sizes will support your learning environment.

Dynamic Campuses Located in Abu Dhabi and Dubai

State-of-the-art computer laboratories will provide you first-hand experience with the tools and technologies in high demand by employers today.

An Extensive Alumnus Network

Join talented alumni members who will enrich your learning experience.

Deanship of Graduate Studies

Zayed University Abu Dhabi & Dubai, United Arab Emirates

Website

www.zu.ac.ae

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For more information about graduate programs and scholarships offered, the application procedure, or to receive brochures, please complete the form below:

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For more information about graduate programs and scholarships offered, the application procedure, or to receive brochures, please complete the form below:

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For more information about graduate programs and scholarships offered, the application procedure, or to receive brochures, please complete the form below:

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